The New York Times has a fluff piece this past week on Socially Conscious Investing. You won't find anything new or exciting in the article, however, one of the investors that they profile points out some common questions:

• My fund manager or close friend that I trust says to steer clear from S.C.I. because of lower returns. Is this really true?
• I cannot find much information on S.C.I.
• I don't know anyone else that is investing in S.C.I. other than super rich people in magazine and newspaper articles. Is it prudent for me to invest in S.C.I. as well?
  

Are there any other questions that come to mind when switching to S.C.I.? Do people find these to be true? I'm curious about your comments on this issue.